Key visual and campaign for the Marina Abramović retrospective at Kunsthaus Zürich.

Kunsthaus Zürich Calls for Art Theft.

The activation campaign officially calls on art fans from around the world to steal the artworks of one of the most influential and famous artists of our time. Tutorials for three of Abramović's most well-known performances are meant to facilitate the art theft with the artist's endorsement. These instructions are at the core of the activation campaign.
Users are encouraged to film themselves interpreting the performances and to post them publicly.

Realized with and at SiR MaRY.