ShareYourFire - THOMAS BERGER

An initiative by Allianz Suisse
Art direction
Made with and at SiR MaRY

This campaign features a who’s who of Swiss professional sport, all of whom have donated very special jerseys from special moments in their careers.

Swiss fashion designer Julia Seemann, together with Iouri Podladtchikov, is responsible for the new look and design of the “Share Your Fire” shirts. In cooperation with these two creatives, we have created 100 striking men’s and women’s shirts,

As part of the campaign, the 150 original sports clothing donated by the athletes was cut into pieces before being creatively incorporated into each individual shirt and hand-finished by Julia Seemann.